In early November, Japanese watch brand Citizen has announced that Xu Jing Lei as the xC collection brand spokesperson in China, who is a Chinese well-known film star and excellent director, as well as launched the beautiful image of the advertising. For this time, following the new launch of xC collection of 15th anniversary limited edition watches, again, with the extremely beautiful gestures in Xu Jing Lei, echoes to the dazzling appearance of the xC collection of 15th anniversary limited edition watches. The new xC collection of 15th anniversary limited edition watches is limited produced in 150 pieces.
The influence of the brand spokesperson should not be underestimated. Reviewing the cooperation between Citizen and Takeshi Kaneshiro began in 2010, shot a series of image advertising, with the theme of “innovation, power by willpower” to emphasis on the spirit of the brand; both of the two sides are not only complement each other, via the excellent image of Takeshi Kaneshiro to show the brand personality in Citizen, it is full of meaning and innovation. This time Citizen has once again announced that Xu Jing Lei as the latest female brand spokesperson in China, in addition to strengthening the connectivity between Citizen and Chinese market, it reveals the determination of Citizen active in attacking women’s watch market.
The latest watches within the current Citizen xC collection is the xC collection of 15th anniversary limited edition watches– EC1012-51W. Created with the magnificent gold tone, on the delicate and beautiful case of EC1012-51W, Pinctada maxima dial plus the twin-diamond embellishments respectively located at 6 ,9 and 12 o’clock, the light will appears in different looks following the changes of appreciate angle; showing the great number of females’ elegant demeanor. Besides, EC1012-51W is equipped with an Eco-Drive Radio controlled movement, easily rotated by the crown, emerging a character both in technology and aesthetics.